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Blogs took the world in 2002 and changed the online marketing world. While most people at that time started with various blogging services, eventually most of them moved on to WordPress. A powerful website CMS that emerged from the need for a better blogging systems, WordPress has since become so much more.

If you read any blogging advice, WordPress is often positioned as a tool that well, creates a blog. But an increasing number of marketers are finding that you can also use it as the most important tool to upon which you can build a profitable business empire.

The most vital function of WordPress itself lies in its ability to manage large amounts of text, audio and multimedia content. After a dozen pages it becomes difficult to manage a static HTML site. Although you can use templated services as well like Site Build It or DreamWeaver, nothing beats the ease of WordPress.

Using the correct blogging software you can easily transform create a static website, an article site, a membership site powered by WordPress, a powerful e-commerce site, an auction sites, a portfolio site and so much more. In fact you can use it for almost anything you can think of.

Besides that, SEO is another critical capability. WordPress is effective at optimizing and managing SEO friendly content. However you can also get more serious and use simple WordPress plugins to further improve your SEO ranking and get better Google rankings.

The most interesting thing about WordPress is its flexibility. You can easily change between WordPress themes, and improve its functions by using plugins and even some custom programming. Have I said that its free?

If you aren’t using WordPress you should. The learning curve has reduced substantially in the past 3 years. Right now, even a 6 year old kid can understand how to set it up and use it. So go ahead, use WordPress to power your online business!