LAOT STUDIO™

First, the jargon.
Back link: this is where a website links to your web site; i.e. Website X features a link pointing to your site, thus your website encompasses a back link from Web site X
One-manner link: where only website X links to your website, however your website will NOT link to site X
Reciprocal link: where 2 sites have swapped links therefore they both link to every different
Anchor text: the text/description that is associated along with your link on the rear link site.
Page rank: Google’s proprietary system for assigning a worth (from one-10 where ten is best)  to the combined number and the quality of back links pointing to your site. Typically abbreviated to “PR”
Search Engine Results Page (SERP): we tend to use the terms “SERPs” to seek advice from the search engine results page, and the position of a website on it. So if a website features a SERP of three, it means for a explicit keyword search it seems on page 3 of the results. Note that some folks use SERP to refer to the position on the page, therefore {that a} SERP of 3 could conjointly mean the positioning appears at #3 on the first page.

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Therefore, what does it all mean?
In the web selling world, Page Rank suggests that a lot. Increasing a web site’s PR is one of the key foci of online marketing.

The goal is to urge as high a PR as potential for your site. PR is measured by a proprietary algorithm belonging to Google. What Google does is live the quality of the location linking to your site. How will it do that? By measuring, amongst other things, that site’s PR. There is additionally proof {that the} degree of relatedness of content is also important. If you website is an e.g. Assets website, then a back link from a website dealing in scuba gear could not be price a lot of to you. However back links from sites that have smart PR and are related to you (e.g. by trade or by region/location) are well value pursuing. By increasing the quantity and quality of links pointing to your website, over time you may increase your PR.

Note conjointly that several alternative engines additionally use back links as half of their SERP algorithm. Some could not be as subtle as Google, however many measure the quantity of back links in their index and use this as half of how they rank your web site below a particular search.

You’ll check your back links and page rank at  http://www.quickpagerank.com/

Therefore how do I improve my Page Rank?
Firstly, make positive your site has good quality content. Build other sites and their owners wish to link to you. Then get out on the net and begin creating propositions to alternative website owners in connected fields.

Ideally, you’ll get links from sites that have a higher Page Rank than yours, but this is not invariably possible. What you ought to rummage around for are sites that:
Have smart content
Are relevant or connected to your web site
Have some Page Rank already (i.e. not whole new)
Also, older domains may do better than newer domains

A number of the do nots.
Be wary of FFA (Free For All) sites; usually these does one no sensible and can really do you harm as they have a tendency to be viewed as spam sites by some engines.
Do not “spam” your anchor text; make it relevant and do not overload it with keywords or repetitions.
Vary your anchor text. Use totally different variations or re-writes of anchor text on different sites.
Create certain the page where your link can be placed has been indexed by the search engines. If it has not been indexed (or can’t be for whatever reason) then you will not get any profit from it.
Build certain {that the} pages you place links on have limits to the amount of links listed. Single figures are ideal, but not continuously possible.

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