LAOT STUDIO™

Link development & Spam mass

09 Nov 05: Four very intelligent Californians, Zoltan Gyongyi, Pavel Berkhin, Hector Garcia-Molina, and Jan Pedersen, released a whitepaper discussing a doable technique to spot links from spam domains. Their method sheds light-weight on some very interesting ideas on how Google would possibly choose the quality of inbound links.

Sensible links Vs Unhealthy links

Since the Jagger update, Google appears to be emphasizing link relevance and link quality a heap more. Whereas relevance is pretty straight forward to understand, quality of an inbound link may be a far off subject to those not involved in search engine marketing as part of their daily lives. So let’s first discuss smart links versus bad links. Not all links are equal. Links from standard sites carry a lot of weight than links from nearly unknown sites.
It’s a well-known fact that Google’s initial success lay in their ability to search out websites and rank them based on links from different websites. As Google’s popularity grew, some webmasters tried to outsmart the Google algorithm by falsely inflating the importance of their website with unnatural inbound link development. Links that are developed in such a means, with the mere intention of fooling Google’s algorithm to realize higher rankings are thought of to be bad links.

What’s Spam Mass?

The analysis team from California devised a term – spam mass – to denote the ratio of excellent links to dangerous links for any website. Simplisticly speaking, if 60% of the inbound links to a website originate from spam domains – domains identified to be engineered solely for the purpose of artifically inflating a web site’s popularity – then the spam mass of the positioning would be sixty%
Ranking isn’t that easy, though, and variables like PageRank, relevance, age etc creep in to complicate such a calculation. But, the thought bears a heap of potential from which more ideas can be developed.

Applying Spam Mass to Search Engine Selling
– Why reciprocal link exchanges can pull down your web site rank

When optimising a website for higher search engine ranking, most webmasters and search engine optimisers can actively get inbound links from third party websites to their site. A terribly straightforward method to induce these inbound links, in the past, was to exchange links with alternative web site owners. The problem arises when most of your inbound links are from sites whose own PageRank is also influenced by link exchanges.
Google is getting better at recognizing when search engine optimisation depends on spammy link development to enhance rank. The principles Google uses to do so, are doubtless to be based on ideas the same as spam mass. For instance the Google system will differentiate links from good domains and spam domains. If the PageRank of your web site is largely thanks to links from spam sites, Google will accordingly devalue your PageRank, discount any result from inbound links from the spam domains and, in extreme cases, label your domain as a spam domain too! All of this will result in a reduction in your site’s rank on the search results.

How to avoid Google penalties for spam links

The straightforward answer to this is often “build your web site for folks, not for search engines”. That doesn’t mean you do not do the required search engine optimisation. It just means that that you ought to not bask in unnatural practices to artificially influence rank. Ideally, let your website and rank grow as if it were a natural progression.
•    Do not like reciprocal link exchanges with spam sort domains
•    Stay aloof from link farms
•    Exchange links along with your suppliers and customers
•    Get links from trade bodies, governing organisations
•    Exchange links with competitors, different connected sites
•    Give links to relevant authority sites
•    Attempt to obtain as many high PageRank relevant inbound links as potential

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