LAOT STUDIO™

You already have plenty of things to do in online marketing. It’s essential that you manage that task list efficiently.

One of the many things that you must do is to manage your article marketing efforts to increase efficiency. Surprisingly, a very time consuming part of article marketing is simply coming up with unique ideas to use as topics for the articles. Anything that you can do to improve in this area will increase the overall well-being of your company. After all, your job is to look for efficiencies wherever you can find them.

With that in mind, here are a few ideas about how and where to find good article topics.

- Keep a list of the questions you are asked by email or phone about your business, your product (or service). Certainly those should be added to your FAQ, but many of the are also great ideas for marketing articles.

- Watch for news stories in magazines, TV, Internet or newspapers that are directly or indirectly related to your niche. If the news organization thought there was a story in that, chance are there is also an article that you can write about it.

- Visit Yahoo! Answers. Conduct searches on keywords that are within your niche. Learn what questions have been asked there, categorize those, and soon you will have a lengthy list of topics for future articles.

- Search at top article directories for articles pertinent to your business category. You will probably find some ideas that could benefit from being approached from a different angle.

- Read again the articles that you published on your own website. Can these be written in a way that they appeal to a broader audience and have a bit less of a marketing focus?

Coming up with topic ideas tends to have a cascading effect. When you come up with one, that seems to bring up other, related subjects. Write all of them down. In other words, generate a big enough list that your brainstorming efforts result in enough topics to last you a while.